Welcome to Collective Edge

What bloggers want

Blogger outreach can be incredibly rewarding for your brand, but you have to get it right. Each blogger is a direct avenue to their (often significant) readership, but you only have one chance to make a first impression – get it wrong and they may ignore any future communication from you or, worse, broadcast their disappointment in your brand online!

We’ve asked some of the top UK bloggers to share what they want to read when being approached by a brand. From using their name to checking their blog policies before you get in touch, sometimes it’s the simplest things that make the biggest impact.

Still unsure about how to contact bloggers? We’re experts in the field – it’s what we do all day, and as bloggers ourselves we know exactly what makes a good impression! Get in touch to find out how we can help your brand today.

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