Create Social Posts That Make People Click Through
You are probably already aware of the important role social promotion plays in running a successful blog.
It’s not enough just to be writing and publishing great content, you also need to promote that content in the right way, in order to drive traffic to your blog and turn views into readers and subscribers.
We have a few pointers for you, to help you on your way to blogging stardom!
It might seem obvious, but it’s absolutely key. Your brain uses vision to make sense of the world and your experiences within it. Without even using realising it, 93% of communication is visual and people process images 60,000 times faster than text. Unsurprisingly, this makes eye-catching imagery and colour one of the most effective ways to grab people’s attention.
Buzzsumo studied over 100 million Facebook posts over three months and discovered updates with images enjoyed 2.3 times more engagement than those without. On Twitter, it’s a similar story; research reveals that tweets with images get 18% more click-throughs than those without, while tweets with animated GIFs get 167% more click-throughs than tweets with images.
With this in mind, make sure you create visually appealing images that are colourful and well edited to cut through busy news feeds and make your audience click through.
Don’t forget the hashtags
Hashtags aren’t just a trend, they are a vital component in your social media marketing strategy for your blog. People search using hashtags on platforms like Twitter, Instagram, Facebook and YouTube as they’re an effective way of finding relevant content to what they’re looking for.
So, by ensuring you use the right hashtags in your post, you are extending your content reach at the right phase – so those looking at your post are interested in your content because they’ve searched for that subject in the first place – thus increasing your chances of a click through! Simple!
If you’re blogging about beauty, learn the relevant hashtags. Check out your favourite vloggers and Instagrammers and see what hashtags they’re using for what types of posts and take inspiration.
Pull them in with a cliffhanger
This is a tried and tested method, we’ve all clicked through to a piece of content being promoted with a cliffhanger before. We are naturally curious and suspense leaves you wanting more.
Don’t try the clickbait type of cliffhanger that will make you feel dirty for posting it, but one that asks a question that your readers will want to know the answer to. And your piece of content holds that answer.
By engineering the copy of your post in such a way that really makes your audience want to read your content, then you’re winning. Of course, you then need to make sure that you’re producing great content that won’t disappoint and that will indeed answer the questions you enticed your audience with.
A little paid promotion never hurt anyone
If you have some budget, then paid advertising can do a lot for your blog and social profiles. You can boost your posts, put them in front of a relevant audience, gain new followers and subscribers.
There are a number of paid promotion channels and options available that vary according to budget and requirements. Look at which social channels are your most popular, and which ones need a few more followers and focus on that one. Twitter ads and Facebook/Instagram ads are straightforward and you can pick your budget.
The best thing to do is sit down and work out how much you want to spend, why you want to use paid promotion in the first place and what goals you have set for your blog.
Smashing your social media promotion will go a long way in driving the right kind of traffic to your blog, as well as getting your name out there and building a community of followers who love what you do and want to see more of it.
Have a read of this post about influencers doing social right and get inspired.
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